The Insanity Has Begun

The local news is currently covering the people lined up outside of theaters waiting for the 12:01 showings of Star Wars Episode III: Revenge of the Sith. As they went live to the on-the-scene reporter, we were greeted with the sight of a male reporter sporting the Princess Leia cinnabon hairdo. It seems that the fans decided that he would look better with a wig, and the atmosphere was apparently festive enough that he complied.

After confessing that he felt that he looked like Little Debbie rather than the daughter of Natalie Portman and Hayden Christensen, he began interviewing some of the people waiting for the film. A fan who could never pass for Ewan McGregor was dressed as Obi-Wan Kenobi, the young version. I have to admit that the costume was impressive, but not enough to make up for the fact that he was out in public dressed as a character from a movie, and it wasn't even close to Halloween. Once our conversation about how he became "involved in Star Wars" ended, we returned to the studio and our overly cheerful anchors. Thank you Star Wars for reminding me why I never watch the local news.

As an update to my recent post about the massive marketing campaign George Lucas is orchestrating, Burger King is currently giving away Star Wars toys with the kid's meals. There are several different types of toys: Vehicles that shoot forward after you pull them back, Plush dolls, Water squirters, Wind-up figures that walk or--in the case of Yoda--do back flips, and Picture viewers including the Princess Leia figure which requires you to look up her skirt to see images from the films (I promise I'm not making this up).

At this point, we're still waiting for confirmation that the Mace Windu figure actually has BMF engraved on the bottom of his lightsaber.

Until later...